Home > 15th anniversary appeal

Fifteen years of giving parents hope after baby loss. Of creating space to talk openly and be heard. Of making sense of the unimaginable. Of finding the strength to try again, and the courage to move forward.Ā 

Petals began with theĀ belief that parentsĀ shouldn’tĀ go through the trauma of babyĀ loss alone. OurĀ founder, who was a bereavement counsellorĀ in a maternity hospital,Ā recognisedĀ that specialistĀ psychological support should beĀ available for allĀ parents inĀ the daysĀ and weeks after their loss. OneĀ friend agreed and donated our first £200. From this smallĀ seedĀ somethingĀ very specialĀ grew.Ā Ā 
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That was fifteen years ago. Since then, 34 hospital partnerships are now in operation and more than 12,500 parents have beenĀ supported through one ofĀ theĀ hardest experiences imaginable by our specialist counselling.Ā Ā Ā Ā 
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ButĀ the need is greater than ever.Ā 

Every four minutesĀ a baby will be miscarried, stillborn or die shortly after birth.Ā 

That means 590 parents a day are impacted by baby loss.

Today, 1 in 2 referrals to Petals Counselling are turned away, because of insufficient funding.

These are devastating statistics. We have the expertise, experience and the ability to support parents through the most difficult time in their life, but not the means.

As we celebrate our 15th anniversary, you can help us reach more bereaved parents and provide them with the specialist trauma support what we know is needed, and as one client described ā€˜a gateway back to life’.

Donate £15 for 15 years
OR
Sign up to our 15 for 15 Challenge and run, roll, walk 15 miles every week for Petals in August.Ā 

and help us be there for the next parent who needs us.

When you donate, you can add a message to ourĀ bunting. These will be printed and hung between the trees right outside our office, as a mark of the support we have now and into the future.

How your donation will help:

It costs us Ā£500 to fully fund a couple through Petals Counselling. Every Ā£15 donated, or raised through the 15 for 15 Challenge, will mean we can say ā€˜yes’ to more parents.

Holding both parents

When a much-longed for baby dies, both parents feel it. Often, they feel it differently. With Petals, both parents are heard, each perspective listened to, their trauma acknowledged, processed, learned from and understood.

ā€œMy counsellor really helped my husband to talk and get things out which has been a real struggle before. She has bought us closer together and helped us to process what has happened, together.ā€

ā€œWe could explore our complex emotions and our counsellor created the most beautiful, safe space where we felt safe to be honest and vulnerable.ā€

Removing judgement
When face-to-face with a Petals Counsellor, parents find a safe space to articulate thoughts they cannot share elsewhere. They are met with compassion and understanding. Their grief and complex feelings are not belittled or dismissed. They are listened to and heard by unbiased, experienced and open-minded Petals Counsellors, who, quite simply, get it. Ā 

 

Recognising the baby lost
Walking into a hospital pregnant and leaving without a baby, where the world continues as normal, is devastating. We give parents time to tell us all about their baby. Everything they know, experienced, wished for, will never know, see or feel. Their existence is real and we help parents keep their memories alive.Ā 

ā€œOur counselling was one of the few people that truly embraced our little girl’s existence and purpose.ā€

Demanding expertise
Baby loss is a specific kind of trauma, and it deserves specialist support. Our counsellors are highly experienced and trained in trauma, grief and loss. Petals Counselling is the only service created specifically to support parents through baby loss. We provide consistently high-quality, trauma informed, expert led care.

Championing healthy ways to cope
Evidence shows that both parents are more likely to develop a mental illness following baby loss or opt for unhealthy coping mechanisms. 40% of relationships break down after baby loss. But Petals Counselling gives parents the tools to move forward in a healthy way.

Advocating for parents
Parents trust us with their stories. We turn that insight into action. That means contributing Ā to government consultations, like the one on bereavement leave following miscarriage, and representing real experiences of parents when attending the All-Party Parliamentary Group on Baby Loss. When something needs to change for bereaved parents, we make sure their voice is in the room.

ā€œIn the fifteen years since I first started Petals, our beliefs haven’t changed We know that parents can recover their hope and find courage to continue their path to parenthood after the most devastating pregnancy loss, if they receive specialist psychological support. Petals Counselling is here for those parents, and we continue to pursue our mission to ensure every bereaved parent can access our service
ā€œI would like to thank our astounding and ever growing network of supporters who share our beliefs and work hard to enable the expansion of our service. Everything we do at Petals is a team effort, and every member of that team is invested in creating the safe, nurturing space that is Petals. We have so much more to do, and I believe we have the drive and energy for this – you are welcome to join us!ā€

Karen Burgess, Petals’ founder and CEO

As we reach our 15th anniversary, our aim is to ensure no parent hears ā€˜Sorry, we can’t help you’ because we don’t have the funding.Ā 

That’s why we need your help today.Ā 

Ā Here’s how:

Donate £15 (or whatever you would like to offer) today and add a message when you donate so that our birthday bunting looks amazing as it can.
Sign up to run, roll or walk 15 miles every week through August in our 15 for 15 ChallengeĀ 

Thank you.Ā 

15 milestones for 15 years

2011

Petals is founded by Karen Burgess, when her role as a counsellor within a maternity unit was cut. She begins the process of raising money to fund the registration of the charity, through fundraising and grant applications, and developing an identity for the charity – name, branding, website.

2013

Awarded National Lottery funding.
Charitable status secured.
Service in Cambridge launched.

2014

Two new counsellors join the team, Sue and Jacqui.
Refinement and development of the Petals Model.

2015

ā€˜Petals in the Park’, an exercise event in Cambridge, raises Ā£20,000, the most ever from an event. Petals start to recruit runners for events like London 10km.
Service launched at Imperial Hospital London and Ipswich Hospital Suffolk.

2016

ā€˜Petals in the Park’, an exercise event in Cambridge, raises Ā£20,000, the most ever from an event. Petals start to recruit runners for events like London 10km.
Service launched at Imperial Hospital London and Ipswich Hospital Suffolk.

2017

First office admin staff member is recruited and payroll started.

2018

Petals featured in Channel 4’s Child of Mine documentary, which led to lots of press and publicity for the charity.
Working with 8 NHS hospitals, 14 Petals Counsellor subcontractors

2019

5 new staff members recruited, including a fundraiser.

2020

Lockdown. Moved all our counselling sessions to online overnight – staff all working from home.

2021

Launched online Support Parents Following Baby Loss (SPFBL) Training programme.

2022

5 further Petals Counsellors trained.
Introduction of Triage Assessment.

2023

Hit the milestone of 10,000 parents supported through Petals Counselling.

2024

Two-time Olympic gold medalist, Rebecca Adlington, confirmed as Petals’ first ambassador.

2025

Launch ā€˜Missing 20’ campaign to highlight the numbers of referrals we have to turn away on a weekly basis.

2026

Partner with Cambridge Half Marathon.
34 hospital partnerships in operation.
Biggest ever fundraiser, Rust Bucket Rally, raises more than £135,000.
Turnover hits £1m.

fundraising regulator

Ā© Petals Charity 2026. Registered Charity Number 1150375. A company limited by guarantee, registered in England and Wales, company number 07717126. Registered address: Unit 5B Downing Park, Station Road, Swaffham Bulbeck, Cambridgeshire, CB25 0NW.
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